When writing a persuasive business message its important to get your readers attentions, capture there interest as well as insure there desire to take action. Your success as a business professional is tied closely together with your ability to encourage others to accept ideas, and change old habits, as well as to act on your recommendations. Unless your career takes you into marketing and sales, most of your persuasive messages will consist of persuasive messages, which are designed to elicit a preferred response in a non-sales situation. Even if you have a place of authority where you have the power to compel others to do what you want them to do, persuading them is often more effective than forcing them. People who are forced into accepting a decision are less motivated to support it and more likely to act negatively than when persuaded.
When framing an argument, you'll notice most persuasive messages use the indirect approach as opposed to the direct approach. According to the book titled "Business Communication Today" most experts in persuasive communication have developed numerous indirect models for such messages. One of the best is known as the AIDA model, which organizes messages into four sections. With the AIDA model for persuasive messages, you can craft one or more messages to move recipients through the four sections of attention, interest, desire, and action. This model tends to work well for both persuasive business messages such as persuading your manager to fund a new project and thing of that nature.
As far as my own personal experience with the writing and delivery of a persuasive business message, is limited I have only had the opportunity to write and review them in class. But from my experience it can be formal or informal. Sent by email or in a business letter type format or even in a presentation. There are good ways of persuading people and some bad ways for example:
While this cartoon was meant to be seen as humorous you get the idea in the next paragraph I will go into detail about the four components of writing a persuasive business letter.
The first thing you need to do in any good business message is catch your intended audiences attention. Then get them to pay attention to your message, and ignore all other messages clamoring for their attention. The second thing you need to provide is concise information points that pay off the promise you made to get their attention as you build a case that you can meet or even exceed their individual needs. Desire, is an important concept especially when your trying to provoke someone to act. Your message needs to move prospects from I'm interested to I want to purchase this. And by continuing to show how your solution will benefit them as well as removing doubt from their mind is a good way to ease them into this process. To motivate your intended audience to take action is the whole goal in writing persuasive business messages. Weather your seeking more information or wanting a decision made in your favor or even wanting someone to purchase an item you will need to know how to write a persuasive business message in this ever changing world.
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